Name

• Use: Dropinly (capital D, lowercase rest, no hyphen, no space)
• Don't: DropInly, drop-inly, Drop in.ly, Dropinly™ (we don't use the trademark symbol)
• The product surface is referred to as "the Dropinly platform" or "Dropinly". Customer apps: "Dropinly".

Logo

• Use the wordmark above with at least 16 px of clear space around it.
• Don't stretch, recolor outside of brand palette, add drop shadows, or place over busy backgrounds.
• For small contexts (favicon, app icon), use the "D" letterform from the wordmark.

Colors

Typography

• Display: Instrument Serif (fallback: Times New Roman, serif). Used in headers, titles, and the wordmark.
• Body: Geist (fallback: Inter, system-ui, -apple-system, sans-serif).
• Mono: JetBrains Mono (fallback: ui-monospace, SF Mono) for eyebrow labels + technical text.

Voice

• do Be direct. Lead with the customer's job, not the platform.
• do Use plain English. No jargon, no "synergies."
• do Use US idioms (book, slot, walk-in) and US date formats unless a region overrides.
• don't Talk down to shop owners. They're experts in their craft.
• don't Make jokes that mock customers or the labor of running a small business.

Trademark + usage

• The Dropinly name and wordmark are trademarks of Dropinly. You can use them to describe interoperability, integrations, or compatibility, and in press / partnership contexts.
• You can't use the name in a way that suggests endorsement we haven't given, or that creates confusion about the source of a product.
• Permission to use the logo + name in commercial materials is granted on request — write to [email protected].