Dropinly exists because every other appointment platform we tried punished small shops for being small. Hidden contracts. Marketplace fees that doubled overnight. "Premium" features that should be table stakes locked behind enterprise plans. Apps so cluttered that owners with three chairs needed a consultant to set up a haircut.

We started in 2026. The plan was straightforward: take the proven scheduling primitives (slot holds, cascade waitlists, instant rebookings) and ship them at a price small shops can absorb. No contracts. Same-day Stripe payouts. A 3.5% platform fee on the rare cases you collect a deposit — and 0% on everything else. You keep your customer list, your calendar, your brand.

We're a tiny team. We answer support email. We ship updates weekly. If you have an idea that would make your shop faster, write to us — the roadmap is genuinely shaped by what owners tell us they need next.